Whitey Basson, remarkable business leader, is often hailed as a ‘genius’ by his peers. Basson became a legend when, in the most famous takeover deal in SA, he bought OK Bazaars for the nominal sum of a single Rand. In this authorised biography, the award-winning financial journalist Niel Joubert pieces together the complex, fascinating story of how Basson grew Shoprite from eight small stores valued at R1 million into the largest retailer in Africa, and the 35th largest retailer in the world. Based on years of research, including many hours spent with Basson, Joubert traces his life in colourful detail, from a Porterville farm, to Pep Stores, to where he sets out to apply the 'Pep formula' to the unforgiving world of food.

Starting from a small office filled with boxes, Basson built Shprite via growth and acquisitions, swallowing Grand Bazaars, Checkers, and others before the famous OK Bazaars deal, and finally reaching his lifelong target of eclipsing Pick n Pay.