In this world, there’s a hierarchy to fame – from the Real Celebs who sell their skills as actors and singers, to the Professionally Pretty (the garnish to any occasion), from the Hashtag Hustlers, who range from influencers to the social media savvy, to the Hopeless Hangers-On. Everyone has their place in the ecosystem, and knowing your place in that hierarchy is half the ‘fame game’ won.

For three young women in Joburg, the new age of Internet celebrity presents them with obstacles, opportunities, opulence and a chance at fame, fortune and fierce fashion.

ASHLIN
Through sheer ambition and force of will, Ashlin has rebranded her entire existence. She’s shrugged off her past to fully embrace a new identity: Linfluencer, the high-end influencer whose outfits-of-the-day are obsessively followed by every budding fashionista with a blossoming social media addiction.

LEBO
Then there’s Lebo who has only ever known a life of fame – real fame – as the former child prodigy behind TV phenomenon Sedi Star. Everyone grew up watching her every move, but now, as she’s grown up, the work, roles and offers have evaporated. But her penchant for scandal, controversy and social media squabbles have kept her in the headlines.

MBALI
And finally there’s South Africa’s reigning Queen of Gossip: Mbali. The entertainment site she runs with an iron fist is known for breaking news – and the odd celebrity career. With the Hashtag Hustle threatening her media empire, how will she continue to keep her readers interested?

As Ashlin, Lebo and Mbali jostle to take their places in the fame hierarchy, their ambitions, aspirations, and agendas collide.