There are always silver linings. There is always hope. There are always smart ways forward, and we should never lose hope. Growth may be just around the corner, both for you and for the nation. Now let’s explore the practical things you can do to keep your own profit-over-cost ratio as healthy as possible, for as long as possible. Here are 50 ways to survive the COVID-19 crisis …

The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme poverty. Then 2020 hit, and along with it the coronavirus pandemic. The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive – and even thrive – during this time of uncertainty.

Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don’t lose your head. Do these things well and you’ll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth.

An absolutely essential read for any small business owner in this challenging time.