When seen through the eyes of Lee den Hond, nothing in life is impossible.
After a devastating knife attack in New York City scuppered her dreams of a career at Nike, Lee returned home to South Africa with barely a cent to her name. From rock bottom, she built an award-winning events company out of nothing and transformed herself into a remarkable extreme athlete.
In her memoir, Lee details how, instead of focusing on all the reasons NOT to do something, her mindset is rather to focus on why she SHOULD do it – which frees her up to achieve whatever she sets out to do. Whether it’s tackling the pinnacle of human endeavour, Mount Everest, running across the Sahara, or inspiring others to reach their full potential, for Lee you can achieve almost anything if you set your mind to it. In What Happens When You Say Yes she asks, what’s your Everest?
“Lee’s life is an inspirational one that proves the power of the human mind. I’m glad to have played a part in her journey.”– Lewis Pugh, Endurance swimmer and UN Patron of Oceans