This short book shows how anyone can innovate through a simple framework illustrated through Elon Musk’s companies: Tesla, PayPal and SpaceX.

These innovation strategies can be adapted for simple and complex innovations.

The book introduces the concept of “material-to-proprietary novelty,” one of Tiisetso Maloma’s coined frameworks, which explains different degrees of innovation.

Through the lens of this framework, Tiisetso demonstrates how Musk has transformed groundbreaking ideas into great advancements across industries, including finance, automotive, and space travel.

The book weaves together the framework and Musk’s innovation tactics, providing readers with a simple-yet-deeper understanding.

By examining Musk’s strategies within this framework, the book illustrates their adaptability and potential for readers’ own innovation aspirations.